100 Tips for Consulting firms to survive and grow in a recession
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 We're not out of the woods yet and this guide is valid in good times and bad!
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If you have not yet experienced a recession while running a consulting business; watch your back, severe downturns bring nasty cash flow surprises that creep up from behind! You may be optimistic by nature, but be prudent and ask yourself “How am I going to survive a two year recession and maintain the wealth I’ve built to-date?”
Well help is at hand because we experienced the last two recessions, each leaving us with painful memories and costly lessons. We have pooled all that hard won experience into an easy-to-read guide that hopefully will help YOU not to falter and fail, but to survive and prosper and come out of it stronger than your competitors.
The guide is organised into sections using our ‘8 levers of Equity Value’ model that many firms already use for growing their business. Each section is prefaced with a brief explanation of the importance of the lever to growth, followed by the tips that you can implement TODAY to help you survive the recession.
The first 70 tips are about immunisation against the worst effects of the recession, take note of these and you won’t need the last 30! If it is too late for prevention, cash is running out, and intensive care required, go straight to tips 70-100!
Remember that in every cloud there is a silver lining and World Class firms see opportunities in recessions to take market share. Get it wrong and you may have to take refuge as an employee of one of the Big 5, get it right and you could be much stronger in 2011 than you are now, it’s your choice! Read on and good luck…
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